View single post by Eric
 Posted: Sun Feb 26th, 2017 06:12
Eric



Joined: Thu Apr 19th, 2012
Location: United Kingdom
Posts: 4424
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I recall the difficulty Nikon put themselves under with high ISO noise, when hoards of their users moved over to Canon in the absence of an acceptable Nikon product. Miraculously the revolutionary D3 came from nowhere. It did the trick and the repentant drifters, returned. They clearly made two or three (reluctant) steps in one move to not just catch up but overtake (for some time) the competition.

It's hard not to draw a similar comparison now, where Nikon have allowed the Sonys, Fujis et al to take the lead and sell quality mirrorless cameras while Nikon drifted along in the old fashioned way....flirting with new developments and offering periodic upgrades to their range, in their desire to milk the consumers by drip feeding, rather than offering significant revolutionary steps.

We all know they are 3 or more years ahead of their current offerings. They could take bigger, bolder steps ....and probably would regain their foothold.

They may like to call it restructuring their business or whatever. I prefer to consider it as opening a floodgate periodically, to appease the drifters with stuff they had been stockpiling for 2020!

Of course they would then need to get on with the next developments, to catch up, having released their 'reserves', all of which would be expensive.

However, I can't help feeling if they had released a top end mirrorless last year, I for one, wouldn't have considered and subsequently invested several thousand pounds in Fuji.

Give the customers a quantum change and they stay happy for a lot longer...giving time develop the next step. Bigger steps are required!!



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Eric