| Joined: | Mon Apr 2nd, 2012 |
| Location: | Carthew, Cornwall, United Kingdom |
| Posts: | 6874 |
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Traditionally Nikon have produced solid well engineered products with long life cycles. That paradigm does not seem to work in the current fast changing technology environment with throw-away products.
Nikon need a strategy for the long term but need to be more flexible in their management culture than they have been in the past 20-30 years. They need to be adaptive to the changing marketplace.
The future.
We need to think long term about reuse and repair to get away from the throw away mentality.
This means more costly products with upgradeable components. The concept is not new but has endured see RED video cameras.
A bit like a Nikon F2 camera, buy it with simple pentaprism, high point pentaprism, waistlevel finder, microscope finder, TTL head, better TTL head or a superlative TTL head. Then add a motordrive or fast motordrive. Then add a simple databack, or a complex databack, a GPS interface, etc..... The list can and does become almost endless.
All based around a plug on accessory set on a simple camera box.
In the digital world we can exploit the technology by following this design concept.
A basic sensor that fits on a camera box with mirror or mirrorless technology, with different resolution sensor upgrade options, different viewfinder options, e.g. optical as well as digital electronic viewfinders.
The lens issue.
I dont really understand the current thought process around the old F range versus the new S line lenses. Yes the bigger throat gives easier and better design options for improved fast aperture lens designs and allows for better optical design for better resolution.
But there need to be duplication or complete redundancy of the lens range.
We need to address this elephant, Is the F range of lenses dead or not.
Personally I like the new S line design as they are all very similar but they are a challenge as it is impossible to use them on an F series camera, however the F lenses can bd used on Z range cameras with the FTZ adapter. Then the FTZ adapter...... it needs to be followed up with an FTZ v2 adapter that allows the older screwdriver focus lenses to be used. Some of the old AFD lenses are exceptional and still work very well. I dont care if the adapter costs £â‚¬$¥1000, JFDI Nikon! Nikon currently sell TC (teleconverters) at gross prices, these need to be rationalised and cost reduced.
The camera range needs to be simplified and reduced but this is possible by adopting the modular build concepts mentioned above. The FX and DX camera complexity can be also addressed in the came way.
The end concept provides the customer with a huge range of choice and personal customisation options which dont drive the need for multiple cameras but multiple add ons! All these add ons are cheaper than a camera but ultimately will lead to higher value sales. If I want a 25MP camera resolution then I buy the 25MP sensor add on. If needs change then I purchase the 45MP sensor or the 60MP one!
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Still learning after all these years!
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