View single post by chrisbet
 Posted: Mon Mar 1st, 2021 03:49
chrisbet



Joined: Thu Feb 7th, 2019
Location: Leigh On Sea, Essex , United Kingdom
Posts: 1320
Status: 
Offline
 Just to point out that one downside of changing the url is that you then lose any links from other sites where the present url is mentioned, together with the Google search links that will continue to exist in search results.

This may actually lose you footfall as people get 404 errors - site not found.

A way round this is to retain the current url and redirect it to the new one but that incurs the cost of two domain names or just keep the current domain name and rebrand the content only.



____________________
If it is broken it was probably me ....